Your customers have
questions. Even when
you're not there.
Frida knows your business, recommends products and answers customer questions 24/7 – get started for free!
SportShop
Online now
10.000+
Hours saved in customer service
8
Languages supported
You know your customers deserve better
“When do you deliver to my area?”
“Do you have it in size L?”
“Can you help me choose?”
A customer writes at 9 PM with a question about delivery. Another wants to know if you have a product in stock. A third needs help choosing the right one.
You see the messages the next morning. But by then, they've moved on.
It's not because you don't care. It's because you can't be online all the time. And you don't have time to learn yet another new system.
Meet Frida – your new colleague that never clocks out.
Frida learns your business, answers your customers instantly – and we help you get started, no technical knowledge needed. No hassle.
More leads become customers
Frida follows up and helps more potential customers move forward.
Instant answers
Give your customers fast, relevant answers – around the clock.
No leads lost
Frida follows up on every enquiry, so more potential customers turn into business.
Set it up. Sit back.
Answers your customers – even at 3 AM
Frida never sleeps. She typically replies within seconds, knows your products, prices and delivery info – and speaks 8 languages automatically, meeting your customer whether they write in Danish, English, German, Swedish, Norwegian, French, Spanish or Dutch.
Customer asks:
“Can you recommend a good running shoe?”
Frida responds with product cards:
Nike Air Max 270
Adidas Ultraboost
Recommends the right products
Have an online store? Frida shows relevant products as visual cards directly in the conversation. Customers find what they need faster, and you sell more.
Gets smarter every day
See which questions Frida couldn't answer. Add the answer with one click – and the next customer gets the perfect response automatically. You improve your customer service in 10 seconds.
“Can I pay with MobilePay?”
Asked 12 times this week
Next 12 customers get the perfect answer automatically
Your overview of everything customers ask about
Follow conversations in real-time, see what customers need, and discover what's stopping them from buying. No data is lost – and you act on it when it suits you.
Conversations today
147
+23% from yesterday
Answered
94%
of all questions
Unanswered
3
View and resolve →
Unanswered questions
3 awaiting"Are you open on weekends?"
5 min ago
"Do you offer installation?"
23 min ago
What our customers say
"We've saved at least 15 hours a week on customer service. Frida answers most questions, so we can focus on what's important."
Mette K.
Owner, Webshop
"Setup was surprisingly easy. I was skeptical, but Frida really captured the tone from our website perfectly."
Thomas N.
Marketing Manager
"Our conversion rate has increased by 23% since we set up Frida. She catches customers exactly when they're ready to buy."
Sara H.
E-commerce Director
Start free – upgrade as needed
Try Frida free for 3 months. No credit card, no automatic charges.
Basis
Free for 3 months
Get started on your own – set up Frida yourself and get access to the key features with no setup fee.
Then $18/mo excl. VAT with yearly billing – we contact you before the free period ends
- 1 AI chatbot
- 50 conversations / month
- Up to 50 pages from your website
- Available 24/7
- No credit card required
Pro
Tailored to your business
On Pro, Frida is tailored to each customer and business. We handle the setup and adapt the solution to your needs.
Setup fee: $79
- 500 conversations / month
- Scrape up to 500 pages
- Product recommendations (up to 5,000)
- Automatic product sync via feed URL
- Conversation history
- Upload documents as knowledge
- View unanswered questions
- Custom welcome message
- Custom brand colors
- Remove 'Frida' branding
- Complete statistics
Conversations above 500
If a bot needs more than 500 conversations, we create a personal plan based on your needs and usage.
Over 500 conversations → Contact us for a personal plan.
Subscription & cancellation
Ongoing monthly subscription
1 month's notice
Frequently asked questions
Remove the last doubts.
No. The whole platform is built for people without a technical background. The only technical step is adding a single line of code to your website — which typically takes a couple of minutes, either yourself or with help from whoever maintains your site. We have step-by-step guides for both WordPress and Shopify.
Yes. Frida works on any website — WordPress, Shopify, Wix, Squarespace, Webflow, Magento or a custom-built site. You add a single line of code, and the chatbot's little chat bubble appears in the bottom corner of your website.
Frida understands and replies in 8 languages: Danish, English, German, Swedish, Norwegian, French, Spanish and Dutch. It automatically detects the language your customers write in and replies in that same language — even if your content is in another language.
Every question Frida couldn't answer is collected automatically in your dashboard. With one click, you can add the right answer, and the next time someone asks the same question, Frida answers correctly. That way your chatbot gets smarter over time — without you having to do anything extra.
All data is stored on servers in the EU (Frankfurt), so you stay GDPR-compliant. We don't use your conversations to train other customers' chatbots, and you own all your content. You can delete conversations and customer details from your dashboard at any time.
Yes. When a customer shows interest in buying or being contacted (e.g. "I'd like to book a time", "call me", "how much for a quote"), Frida politely asks for name, email and optionally phone number. All inquiries are collected in one place in your dashboard, so you can easily follow up.
Yes. On the Pro plan you connect your store to Frida using your product feed — we support Google Shopping feeds (XML) and CSV files. Most online stores, including Shopify, WooCommerce and Magento, can export one of these formats. Frida then finds the most relevant products for the customer's question and shows them as clickable cards directly in the conversation. This increases both the average order size and your sales.
You start completely free: Basis is free for the first 3 months with up to 50 pages from your website and 50 conversations per month. No credit card, no hidden fees. After that, Basis costs $23/mo excl. VAT — we contact you before your free period ends, and nothing is charged automatically. If you need more, you can upgrade to Pro (up to 500 pages, 5,000 products and a higher conversation limit) — either monthly or with an annual discount. You can cancel anytime with one click.
Whenever you change something on your website (prices, opening hours, new pages), you can ask Frida to read your website again with one click, so it's always up to date. Products keep themselves updated through your store. And you can always add short text notes directly in the dashboard — for example campaigns or special info — that Frida uses straight away.
Never an unanswered customer again.
Every hour without an answer is a lost customer. Get started for free – and give your visitors the service they deserve.
Free for 3 months • No credit card • We help you get started